You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Bernard C. Bennett.
ANA has found 2 results for you, in 110 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

How to communicate with the older age segment

Life cycle theory is a key element in the practice of advertising and marketing. Over recent years, the emphasis has been on the young, particularly the YUPPIE. Today the emphasis is being redressed because YUPPIES mature and turn into w hat? In 1988...

Catalogue: Seminar 1989: The Untapped Gold Mine
Authors: Bernard C. Bennett, David Bergg
June 15, 1989
×

Citation

Bennett and Bergg (1989a, June 15). How to communicate with the older age segment. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-communicate-with-the-older-age-segment


Research papers

The LWT investor

LWT's interest has been to encourage greater use of television advertising by financial institutions. To provide a link between ourselves and potential advertisers, we launched a Financial Marketing Review in December 1985 to bring to wider attention...

Catalogue: Seminar 1988: Research For Financial Services
Authors: Bernard C. Bennett, Tony Wornell
June 15, 1988
×

Citation

Bennett and Wornell (1988a, June 15). The LWT investor. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-lwt-investor